Have you ever felt like the weight of the whole world was resting on your shoulders?

I have.

Full transparency here, this post is something I would’ve needed a couple weeks ago. Keeping up with the news, scrolling through social media, watching everything that’s going wrong — it just became too much. It felt like my empathy was suffocating me. And somewhere in all that overwhelm and heartbreak, I started losing faith in humanity.

Imagine this: You get ready for your weekly meeting with your friend. You think about whether their children visited them in the retirement home last week, like they wished for. You think about how their winding career path helped you rethink expectations for your own career. You think how fresh and enriching this friendship has been for you.

Our generation is the first to grow up entirely online, facing unique digital and real-world stressors that no previous generation has experienced. Despite the serious challenges Gen Z faces, our reaction is far from passive suffering. We are challenging stigma, actively seeking help, and building communities that prove mental health support can be effective and empowering. This active transformation benefits not only our generation but our society as a whole.

Life often challenges our sense of self. We strive to expand, but our self-image can be fragile. Maxwell Maltz’ experience as a plastic surgeon led him to notice how significantly self-image affects our lives. His book Psycho-Cybernetics published in 1960 has stood out as a self-help book that isn’t focused on one-time fixes but on universal, practical principles that can be woven into daily life. As I went through the book, I took a ton of notes, and now I’d like to reflect on them here — perhaps it will prompt some reflection for you too.

Imagine this: One morning, without warning, messaging apps quietly fade out.

No dramatic announcement. No panic. Just… silence. The little dots stop blinking. The notification sounds go quiet. People, collectively and instinctively, reach for something else — paper, a pen, a few quiet minutes.

We begin to write.

Over the past few months, I’ve fallen back in love with running — and I mean really fallen. Long runs before work, tracking progress, getting outside even when I didn’t want to.

And on Sunday, we (the team behind the brand) completed our very first half marathon. While crossing that finish line was incredible, what really changed me was everything that happened in the process.

Sometimes, I find myself worrying about getting older and leaving the 20s behind. And so I talked to my friends and found that this seems to be a universal feeling.

Besides the fear of getting older, there’s also excitement and hope about emotional and financial stability, about settling and creating a family, and about becoming wiser through experiences and self-discovery. So what’s behind this ambiguity of ageing?

The internet is rewiring your attention span — here’s how to reclaim it.

Let me start with a confession:

I always have Do Not Disturb on. Not because I hate people, but because I know how precious — and fragile — my attention really is.

The truth is: My brain wasn’t built for this much noise. Neither was yours.

So let’s talk about what’s happening in your brain, why it’s not your fault, and how to take back your mind in a way that feels good.

Can you recall a time where it felt tough to stay in touch with a good friend?

Friendships change over time. Most transitions happen unconsciously, and you evolve side-by-side, sharing your growth and challenges along the way. But life is ever-changing, and so we constantly adapt and grow with new challenges and experiences.

When do you feel most alive?

For me, feeling alive is what anchors me in the present. And being present is what makes me feel truly alive.

In a world where we're constantly on our screens, it’s easy to be somewhere else — our minds scattered across timelines and to-do lists. Being here, in the physical realm, takes intention.

Do you have a safe space?

Whether it’s a cozy café, a quiet corner of your home, or a trusted friend, safe spaces give us the freedom to rest, recover, and express our most authentic selves. In a world that moves fast, these spaces allow us to slow down, breathe, and just be.

That’s exactly what we want to create for you — a safe space on the internet where we can explore well-being, growth, and the world around us together.